The Bachelor in Mass Communication is a three-year undergraduate programme that equips students with the skills, theory, and practical experience to excel in the world of media, journalism, broadcasting, advertising, and public relations. The programme bridges creative storytelling with analytical media thinking, preparing graduates for the dynamic demands of a rapidly evolving media landscape.

This programme provides in-depth exposure to print journalism, television and radio broadcasting, digital and social media, advertising, public relations, film production, and media management. Through live studio sessions, field reporting, production projects, and industry internships, students build a strong professional portfolio alongside their academic learning.

Students develop expertise in news writing, media ethics, audience research, content production, and digital communication strategies — preparing them for careers in news organisations, advertising agencies, digital platforms, entertainment, and corporate communication.